Change management is the number one issue that we face when developing brand strategies for our clients. The fear of change can sometimes cause unnecessary distraction from the main goal.
During the early stages of the process, we try to keep an open mind to what might be possible and avoid locking into preconceived ideas or existing styles. It sometimes eventuates that we do utilise existing industry styles but, at first we need to fully explore the possibility that a brand can create its own paradigm within the market space.
This should be the ultimate goal of any brand, to be a leader and not a follower, and is what we strive to achieve for our clients.