When working on projects we generate many different and diverse directions so that we can hone in on an image that is the epitome of what a brand offers to the market. Our first stage concepts in particular, tend to be more experimental and outside of the given industry norm. It is best that these ideas are discussed on their merits rather than ignored due to a mismatch with a preconceived expectation. This is not always easy to do but it is worthwhile.
We like to encourage our clients to delve into the process with us and work with ideas that they would never have considered, ideas that may even seem dangerous or risky. After all, the idea only becomes reality once you choose to make it so.