The myth of the “unique” industry

Almost every client that we have worked with has laid claim that their industry is very different to others and requires a “different” approach to branding. We can safely say that this is never the case.

While there is no doubt that many industries and markets have their own peculiarities, the approach to developing effective communication of a brand message should still abide by universal principals;

  • understand who you are & what you have to offer
  • know who your audience is & what they desire
  • don’t underestimate the latter nor devalue the former.

Nic Eldridge holds considerable experience relating to corporate identity and brand management.

sector7g.com.au

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