You compete with everyone.

While your immediate market may be niche, it may also be a part of larger markets that all vie for the same dollar. Your brand needs to appeal to the desires of your market in competition with all the other products and services vying for their money, regardless of the industry you are in.

This is why designers should strive to elevate a brand beyond its immediate market and question the need to conform to an industry “style”.

Nic Eldridge holds considerable experience relating to corporate identity and brand management.

sector7g.com.au

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